Officially Named Ambassador for Championing Social Care

We’re thrilled to announce that Kerry Southern-Reason, Founder of the Care Home Interiors Group, has been appointed as an Ambassador for Championing Social Care.

Championing Social Care is a national initiative dedicated to promoting the extraordinary value of the social care sector — shining a spotlight on the people, services, and innovations that enrich lives every day. Ambassadors are chosen for their contributions, commitment, and leadership within the sector, and we’re delighted that Kerry has been recognised among them.

Kerry brings a unique perspective to the movement. With a background in high-end interior design, she has become a powerful advocate for creating care environments that feel like home — especially for individuals living with dementia. Her belief is simple but profound: good design can enhance dignity, reduce anxiety, and bring joy.

As an ambassador, Kerry joins a community of leaders who share a commitment to improving public perceptions of social care and supporting the workforce that delivers it. She looks forward to using her platform to amplify stories from across the sector, advocate for better environments, and help raise awareness of the value of care.

“I’m honoured to be part of this brilliant group of ambassadors. Together, we can help shape a more positive, respected, and forward-thinking future for social care.” Says Kerry Southern-Reason.

To find out more about the Championing Social Care movement and its ambassadors, visit the website here.